𝘐𝘵’𝘴 𝘯𝘰𝘵 𝘦𝘯𝘰𝘶𝘨𝘩 𝘫𝘶𝘴𝘵 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘢𝘯 𝘪𝘮𝘱𝘦𝘤𝘤𝘢𝘣𝘭𝘦 𝘉𝘙 𝘧𝘰𝘳 𝘨𝘪𝘷𝘪𝘯𝘨 𝘵𝘩𝘦 𝘦𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘢𝘵𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘱𝘳𝘰𝘧𝘪𝘵. 𝘐𝘵’𝘴 𝘦𝘲𝘶𝘢𝘭𝘭𝘺 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘢 𝘩𝘪𝘴𝘵𝘰𝘳𝘺 𝘰𝘧 𝘪𝘵𝘴 𝘳𝘦𝘤𝘰𝘳𝘥. 𝘛𝘩𝘦𝘳𝘦𝘧𝘰𝘳𝘦:
𝟭. Legitimate business operates in legal field, that is why the key principle of jurisprudence is applied to it namely- what is not documented doesn’t exist at all. In a certain sense it concerns the reputation as well.
𝟮. To make a history of records is like being saved in computer game. Whatever may happen, there is no need to start from scratch if the company’s achievements are fixed by independent authoritative organizations.
𝟯. The fact of confirming the impeccable BR becomes public. In a case of status “Enterprise of the year” it becomes known in 12 countries. This fact increases it’s recognition, helps to attract foreign investors, partners, clients and qualified personnel.
𝟰. The documentary evidence of status “Enterprise of the year” allows legally to use it for advertising purposes.
𝟱. There are often confusion, uncertainly, hesitancy in consumers’ minds and because of that it is extremely significant to give rise to its attractiveness. Since any person is subconsciously afraid to miscalculate, to get disappointed, the confirmed reliability of an enterprise by independent authoritative sources, becomes increasingly important.
𝟲. Denigration of reputation of competitors is a normal practice for indecent businessmen. But if the company has something to counter with, it will be much more difficult to diminish its position.
𝟳. The assessment of BR by independent experts allows to see the real situation. And due to fixing of all achievements of an enterprise one can monitor the dynamics and correct the strategy of reputation formation in due time, so in such way be able to avoid catastrophic mistakes.