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Reputation is a highly efficient mechanism of social control in natural societies. It is crucial for any business, big or small.

Maintaining a hard-earned business reputation is one of the primary duties of every executive. The concept of reputation is considered important in business, education, online communities, and many other fields.

Executives know the importance of their companies’ reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal and buy broader ranges of products and services. Because the market believes that such companies will deliver sustained earnings and future growth, they have higher price-earnings multiples and market values and lower costs of capital.

Every executive is going to create his own business in the hope of developing and appearing in the lists of the most successful enterprises of the world. Perhaps once your children will continue your business. Create a strong family business to pass down through the generation, where each member of the family will also work for the benefit of their children, since children are lineal heirs of the family business. To this type of family business belongs a number of foreign corporations, passing into posession from generation to generation.

There are names of the most popular international family business companies such as Wal Mart, FORD; Foxconn – Hon Hai Precision - the company produces electronic parts and components for such giants as Apple, Dell, Microsoft, Hewlett-Packard; Phil Knight - the face of the famous brand Nike; Porsche Automobile Holding, and others. This high-ranking companies have unblemished reputation.

Reputation is a fragile thing. Clearly, brand reputation is a complicated machine. So who is in charge of it? Creating, curating, and maintaining a positive reputation for a corporation is no easy task, but one of the most important facets regarding human psychology is to be


Standard Chartered Rating GmbH opens a responsibility to confirm your business reputation and enter to the international arena. It is a great chance not only demonstrate a high level of your enterprise in the world market but also let your business develop rapidly.


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